A Sales Representative, also known as a Salesperson is responsible for promoting and selling a company’s products or services to potential customers. They are typically responsible for building and maintaining relationships with customers, identifying new sales opportunities, and meeting or exceeding sales goals and targets.
Specific tasks and responsibilities of a Sales Representative may include:
- Building and maintaining relationships with existing and potential customers
- Identifying new sales opportunities through networking, market research, and other means
- Presenting products or services to potential customers and answering any questions they may have
- Demonstrating products and services and providing information about features and benefits
- Negotiating prices and terms of sales and service agreements
- Meeting or exceeding sales goals and targets
- Keeping accurate records of sales activities and customer information
- Staying informed about industry trends and market conditions
The requirements for a Sales Representative position typically include a high school diploma or equivalent, but a bachelor’s degree in a related field such as business administration, marketing or related field is preferred. Strong communication and interpersonal skills, as well as the ability to work well under pressure, are also important. Sales experience and knowledge of the industry and products is also highly desirable. Some company may require a valid driver’s license and a reliable vehicle to be able to meet with clients and visit customers’ location.
Sales Representatives can progress to more senior roles such as Sales Manager, Regional Sales Manager, Director of Sales, etc. They can also consider a move to related areas such as sales management, marketing, or business development.
Other terms for this job-profile
Different job titles that could be used for Sales Representative include Account Executive, Territory Sales Manager, Business Development Representative and Field Sales Representative.
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