Market Access Manager

A Market Access Manager, also known as a Health Economics Outcomes Researcher or HEOR, is a professional who is responsible for designing and implementing strategies to ensure that a company’s products are covered by insurance and other reimbursement programs, and that the products are sold at the highest price possible.

Specific tasks and responsibilities of a Market Access Manager may include:

  • Assessing the economic and clinical value of a company’s products in order to identify and communicate the value proposition of the products to payers, providers, and other key stakeholders
  • Developing and implementing reimbursement strategies for a company’s products
  • Gathering and analyzing data on pricing, reimbursement, and market trends in order to make recommendations on pricing and reimbursement strategies
  • Preparing and delivering presentations and other materials that communicate the value of a company’s products to potential customers
  • Collaborating with other departments within the company, such as sales, marketing, and clinical research, to develop strategies that will optimize product access and uptake
  • Identifying and addressing barriers to access, reimbursement and adoption of the product
  • Staying current with industry trends, laws, and regulations related to reimbursement and market access


The requirements for a Market Access Manager position typically include a degree in a relevant field such as health economics, health policy, business administration, or a related field. Strong analytical and problem-solving skills, as well as excellent communication and negotiation skills, are essential. Several years of experience in a related field, such as market access, health economics, or reimbursement, is also highly desirable.

Career Opportunities

Market Access Managers can progress to more senior roles such as Director of Market Access, Head of Reimbursement, HEOR Director, Global Market Access Manager, etc. They can also pursue a career in related areas such as health policy, government affairs or consulting.

Other terms for this job-profile

Different job titles that could be used for Market Access Managers include Reimbursement Manager, Market Access and Reimbursement Lead and Pricing and Reimbursement Manager.

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2023-08-18T19:59:20+02:00February 13th, 2023|
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